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The First-Ever “Pepsi Mic Drop Moment”The exclusive NFTs aren’t limited to the existing Billboard Music Award categories, though. Fans can get in on the action and learn how to redeem the “Winners Club” NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting.

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As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year’s awards. Score a Free “Winners’ Club ” NFT DURING the ShowThe Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. Additionally, the telecast will feature a brand-new “ Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s rich legacy in working with and supporting musicians. The groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club ” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. Today, Pepsi announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment. Pepsi Partners With Billboard And MRC Live & Alternative To Drop First-ever Live NFT Minting Experience During The “2022 Billboard Music Awards”

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